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Archive for the ‘Referral Marketing’ Category

Everyone loves referral business for two reasons. One: because they are typically pre-qualified. Two: they are usually free leads. But there is a fundamental flaw in the way most businesses go about getting referrals which usually equates into them rarely getting one. If we’re honest with ourselves, we’d have to admit that most businesses do not receive many referrals because they flat don’t deserve them.

The first thing you should be doing NOW to earn referrals in the FUTURE is working on yourself and your business so that you are referable. What I mean by that is do you do what you are supposed to do for your clients? If you said yes, then just be happy you got paid because you got what you deserved and nothing more…just like your client got. But, if you said you go above and beyond for your clients then you are working in the right direction. Read the rest of this entry »

A recent survey by Hallmark Business Expressions found that by sending business thank you cards, you can increase consumer loyalty. Approximately two-thirds of consumers surveyed said that when businesses send greeting cards to show appreciation for a purchase or referral, the consumers are more likely to do business with the company again. Almost 75% said that they appreciate the gesture and they feel like the company really cares about them. Read the rest of this entry »

• When was the last time YOU took the time to tell the someone you loved how much you care about and appreciate them?
• When was the last time YOU express sincere appreciation for a client that gave you referrals?
• When was the last time YOU express gratitude for those that helped YOU get to where YOU are today?
• When was the last time YOU recognized someone for their extra efforts on a given project, the referrals they gave you or simply for their support?
  

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The use of postcards to increase the effectiveness of your marketing efforts is an ideal way to cost effectively stay in contact with your clients and prospects.

As marketing costs go up, we need to find better ways of achieving maximum marketing results without spending our entire marketing budget. The postcard is an inexpensive proven method of: Read the rest of this entry »