2 Maximize, Inc.

Posts Tagged ‘Marketing for Referrals’

Everyone loves referral business for two reasons. One: because they are typically pre-qualified. Two: they are usually free leads. But there is a fundamental flaw in the way most businesses go about getting referrals which usually equates into them rarely getting one. If we’re honest with ourselves, we’d have to admit that most businesses do not receive many referrals because they flat don’t deserve them.

The first thing you should be doing NOW to earn referrals in the FUTURE is working on yourself and your business so that you are referable. What I mean by that is do you do what you are supposed to do for your clients? If you said yes, then just be happy you got paid because you got what you deserved and nothing more…just like your client got. But, if you said you go above and beyond for your clients then you are working in the right direction. Read the rest of this entry »